Blog

Mobile Perspectives' founder Todd Shingler blogs about mobile technology, mobile marketing trends, and his own mobile experiences - good and bad!

Eating Our Own Mobile Dog Food Eating Our Own Mobile Dog Food Back in February, I wrote about my plans to attend Social Media Week New York and about Mobile Perspectives' role in building Social Media Week's mobile website. Social Media Week itself is a worldwide event exploring the social, cultural and[…]
Moonpie Takes Gold in Mobile Marketing QR Code Olympics Moonpie Takes Gold in Mobile Marketing QR Code Olympics QR Codes offer brands a way to engage consumers with a compelling mobile experience – linking to interesting videos, enabling consumers to engage the brand on Facebook or Twitter, enabling participation in contests, or linking to relevant information about a[…]
Unlimited Wireless Data Plans Heading for Extinction Unlimited Wireless Data Plans Heading for Extinction The explosive growth of mobile data consumption driven by smartphone and tablet adoption and the roll-out of faster wireless data networks is speeding the move towards usage-based mobile data plans. Mobile consumers are increasingly downloading books, streaming movies, watching videos, and listening to cloud-based[…]
Social Media Week Goes Mobile! Social Media Week Goes Mobile! I'm excited to be headed to Social Media Week in New York next week for a number of reasons.For one, I'll be attending as many of the events as possible - though with more than 250 events spread throughout the[…]
Red Hot Chili Peppers - Mobile Marketing Gurus? Red Hot Chili Peppers - Mobile Marketing Gurus? (Click here for easier mobile reading)I’ve long been a fan of the Red Hot Chili Peppers - admiring their music, their eclectic personalities and their album (yes, album) artwork over the years. They (and their management) have also proven to[…]
Mobile Commerce – More Than Mobilized Online Retail Mobile Commerce – More Than Mobilized Online Retail (Click here for easier mobile reading)I recently had the pleasure of meeting Kelly Stickel, Director of Bricks + Mobile 2011 - a Retail Mobile Commerce event coming to Chicago on March 30th. Bricks + Mobile is planned as a day[…]
Using Starbucks Mobile Card application for my first "in-store" mobile payment...could've been better! Using Starbucks Mobile Card application for my first "in-store" mobile payment...could've been better! (Click here for easier mobile reading)Like many of you, I’ve used various mobile web and on-device applications on my iPhone to find stores, look up product information, do price comparisons, and even to make a couple of purchases. What I[…]
Contrasting iPhone ads by AT&T and Apple today Contrasting iPhone ads by AT&T and Apple today (Click here for easier mobile reading)Interesting contrast in Ads for the iPhone today. In the Chicago Tribune, AT&T took out a full-page ad for the iPhone simply stating in very large font 'talk and surf at the same time'.During the[…]
A Mobile Perspective on Cloud Computing A Mobile Perspective on Cloud Computing (Click here for easier mobile reading)If you’re reading this, you’re Cloud Computing!Psst….did you know you were cloud computing? What? You didn’t mean to? Don’t worry…you’ll be ok. In fact, you’ve probably been doing a lot of cloud computing and didn’t[…]
Why the Isis Mobile Wallet Could Replace Your Leather Wallet Why the Isis Mobile Wallet Could Replace Your Leather Wallet (Click here for easier mobile reading)By many accounts, 2010 was the year Mobile Commerce finally took off. According to ABI Research, Mobile Commerce sales grew 143% in 2010 to .4 billion. However, the vast majority of these payments were closed-loop online[…]
QR Codes: Great Potential, Often Poorly Executed (Part 1) QR Codes: Great Potential, Often Poorly Executed (Part 1) (Click here for easier mobile reading)In a previous post, I mentioned that I’d started noticing QR codes (those black and white squares like the one shown) popping up in ads on the trains here in Chicago and that I’d have[…]
QR Codes: Great Potential, Often Poorly Executed (Part 2) QR Codes: Great Potential, Often Poorly Executed (Part 2) (Click here for easier mobile reading)Note: QR Codes: Great Potential, Often Poorly Executed – Part 1 discussed a few common examples of poor QR Code presentation and provided tips on how to avoid them. Part 2 is focused on the post-scan experience,[…]
Siri May Well Change Everything Siri May Well Change Everything (Click here for easier mobile reading)My new iPhone 4S arrived in the mail yesterday. I spent about 30 minutes backing up my old iPhone 3 and then activating and synching my new iPhone 4S. Having heard so much about Siri,[…]